Cocoacare is an award-winning NGO dedicated to building resilient communities in rural Ghana. The Cocoacare brand is deeply rooted in its commitment to agricultural communities, with a strong emphasis on its rural focus and the core team's African heritage.

I led a pivot in brand strategy and comprehensive rebranding of Cocoa360, transitioning the brand to Cocoacare. The strategy was aimed at increasing donations by developing a more resonant and distinct identity, resulting in the highest donations in organization history. The new brand embodies a modern boldness and a hands-on approach, using energizing colors that reflect the rich culture and the immense potential for growth.

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