Work
Brand Strategy
Brand Identity
Brand Messaging
Research
Naming
UX & Visual Design
Fundraising Deck Design
Cocoa360
Cocoacare
I led a pivot in brand strategy and comprehensive rebranding of Cocoa360, an award-winning NGO, transitioning the brand to Cocoacare.
The strategy was aimed at increasing donations by developing a more resonant and distinct identity, resulting in the highest donations in organization history.
The new brand embodies a modern boldness, using energizing colors that reflect the rich culture of Ghana and the immense potential for growth.
Client
Cocoa360
Category
Brand Strategy & Brand Design
Awards
The Challenge
Lead a comprehensive rebrand of Cocoa360
On Display
Brand Identity & Fundraising Deck
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
Fundraising Deck
Website
MORE PROJECTS
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Brand Strategy
02
Brand Design
03
Advertising
04
Product Design
05
Creative Chaos
