Cotopaxi

The Drink Card

Cotopaxi is a socially conscious outdoor gear brand. I identified a product innovation that could help their outdoor audience when they need it most.

Each of the three collectable Drink Cards was inspired by Cotopaxi’s own product design and passion for preserving the environment.

This is a conceptual project.

Work

Research Product Design

Client

Cotopaxi

Category

Product Design

Awards

The Challenge

It's difficult to tell if fresh water is safe to drink.

The Design

Drink Card - Cotopaxi’s branded credit card that is a thin, portable way to tell if water is safe to drink

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Ms. Rep Social

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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.

Results

10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
COMMENTS

Social Assets

Facebook, Instagram, & Pinterest
Open
Open
Open
EXPERTISE
01
Advertising
02
Brand Strategy
03
Product Design
04
Design & Branding
05
Creative Chaos