Work
Art Director
DDB
Ms. Representation
By adding a "Ms."
in front of well-known streets named after men — or mistakenly believed to be named after men, we brought attention to female legends who are so often overlooked.
Client
DDB
Category
Advertising
Awards
Featured In
Adweek
Adforum
SF Egotist
The Challenge
Make San Francisco a better place
The Ask
Get DDB in the headlines
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
EXPERTISE
01
Advertising
02
Brand Strategy
03
Product Design
04
Design & Branding
05
Creative Chaos
