Work
Design
SVA Thesis
Seriousless Boxes
By challenging preconceived notions and encouraging unconventional interactions, this project aimed to inspire adults to rethink the role of products in their lives and find joy and creativity in unexpected places.They discovered new ways of working with the materials and pushed the boundaries of their creativity.
This project was part of my MFA thesis, Burn It All Down: Deconstructing the Toxicity of Seriousness.
Client
SVA Thesis
Category
Design
Awards
The Challenge
Adults suffer from toxic levels of seriousness
The Ask
Help adults find levity and reimagine how they can overcome toxic seriousness
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
EXPERTISE
01
Advertising
02
Brand Strategy
03
Product Design
04
Design & Branding
05
Creative Chaos
