Work
Research
Strategy
Art Direction
Animation
Product Design
Video Editing
Adidas
Adidas
Beat the Machine was a concept project for Adidas where Millennials raced the transportation around the world to stay active.
Copywriter: Kristen Kaczynski
Client
Adidas
Category
Product Design & Brand Strategy
Awards
The Challenge
Influence sedentary Millennials to stay active.
What We Made
• built in app feature
• muti-city challenges
• friend leaderboard
• launch campaign
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
EXPERTISE
01
Advertising
02
Brand Strategy
03
Product Design
04
Design & Branding
05
Creative Chaos
