Work
Strategy
Art Direction
Freelance
The Law Suit
We created a PR-worthy campaign for a up-and-coming womenswear brand to be in the conversation around equal pay. The brand had a history of supporting women in the workplace. We wanted to give the NY brand a chance to help the U.S. women's soccer team and their fight for equal pay.
Project was not completed due to budget.
Client
Freelance
Category
Brand Strategy
Awards
The Challenge
Elevate the brand strategy of the brand in supporting working women to a headline worthy level
The Why
To be a bold brand you have to be tapped into culture and unafraid to provoke it
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
EXPERTISE
01
Advertising
02
Brand Strategy
03
Product Design
04
Design & Branding
05
Creative Chaos
