Work
Art Direction
TVC
Social
Logo Design
Clorox
Yeah, Bleach Does That
Bleach is a powerful, multi-purpose liquid that scares millennials. So we made a song to teach my frightened generation that bleach is just a friendly, useful product that can help a whole lot.
We persuaded Clorox to take a bold step into uncharted territory by creating their first-ever jingle—a smashing musical triumph in the pre-TikTok era.
Client
Clorox
Category
Advertising
Awards
2020 Shorty Award Winner: Best Instructional Video
One Show: Shortlist - Branded Entertainment: Audio
One Show: Shortlist - Original Music
The Challenge
Make Bleach cool for Millennials
The Ask
• 60 s TVC
• 10 s pre-roll
• Social (Insta, FB, Pinterest)
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Ms. Rep Social
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Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
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The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
MORE PROJECTS
01
Brand Strategy
02
Brand Design
03
Advertising
04
Product Design
05
Creative Chaos
