Work
Ideation
Art Direction
Social Campaign
Billie
Queer Fairytales
For pride month, Billie wanted to create beautiful and inclusive storytelling.
In the world of authenticity we live in, fairytales no longer fit in. Fairytales can be problematic and exclude most everyone except heteronormative identifying people. The team decided to reimagine fairytales to make them feel more 2021 and suitable for today’s culture.
We collaborated with other queer creatives to bring these stories to life and released one every week throughout the duration of Pride.
Client
Billie
Category
Advertising
Awards
Featured In
Adweek
Popsugar
Byrdie
Marketing Dive
The Challenge
Create an inclusive pride campaign for Billie during pride month.
Made alongside
The Billie Team & some kickass writers
No items found.
Ms. Rep Social
No items found.
Weather B*tch is tailored to a users sense of humor, using humor to build a natural resilience.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Most people fall into one of the four humor types, magnet, standup, sweetheart, or sniper.
Alarm for Standup Humor Type
Alarm for Sniper Humor Type
No items found.
The B*tch Slap
Off B*tch
Designed to make adults interact with a obect in a non-adult way. Weather B*tch can be snoozed with a slap.
The cork at the top can plug Weather B*tches mouth, silencing the weather report.
Results
10+
Million
VIEWS
6K
LIKES
1000+
WEIRDLY
POSITIVE YOUTUBE
POSITIVE YOUTUBE
COMMENTS
Social Assets
Facebook, Instagram, & Pinterest
MORE PROJECTS
01
Brand Strategy
02
Brand Design
03
Advertising
04
Product Design
05
Creative Chaos
